Artificial Intelligence Applications In Financial Services

Figure Marketplace uses blockchain to host a platform for investors, startups and private companies to raise capital, manage equity and trade shares. The platform validates customer identity with facial recognition, screens customers to ensure they are compliant with financial regulations and continuously assesses risk. Additionally, the platform analyzes the identity of existing customers through biometric authentication and monitoring transactions.

  • The forecasting capabilities of AI have also been appreciated by numerous companies.
  • Distributed ledger technology (DLT)–enabled tools are live in bonds, structured products, equities, repo markets, life insurance, mortgages, annuities and healthcare claims.
  • Most traditional banks are organized around distinct business lines, with centralized technology and analytics teams structured as cost centers.

AI is particularly helpful in corporate finance as it can better predict and assess loan risks. For companies looking to increase their value, AI technologies such as machine learning can help improve loan underwriting and reduce financial risk. AI can also lessen financial crime through advanced fraud detection and spot anomalous activity as company accountants, analysts, treasurers, and investors work toward long-term growth. For Chase, consumer banking represents over 50% of its net income; as such, the bank has adopted key fraud detecting applications for its account holders.

These gains in operational performance will flow from broad application of traditional and leading-edge AI technologies, such as machine learning and facial recognition, to analyze large and complex reserves of customer data in (near) real time. AI in accounting and finance has a significant impact as it offers valuable tools that make accounting jobs more efficient. It can be integrated with multiple processes like analyzing financial data, data management, invoice processing, accounts payable, etc. With this level of automation, accountants and finance professionals can work on other important tasks like auditing the transaction recorded or providing strategic solutions to clients. As a result, accounting AI is highly assistive in carrying out finance and accounting tasks. By using the most applicable AI tool in the context of business processes that are trained on broad data sets, mean banks harness the power of AI to move the needle.

Significant challenges could lie ahead

Two additional challenges for many banks are, first, a weak core technology and data backbone and, second, an outmoded operating model and talent strategy. With machine learning technologies, computers can be taught to analyze data, identify hidden patterns, make classifications, and predict future outcomes. The learning comes from these systems’ ability to improve their accuracy over time, with or without direct human supervision.

  • Identify two or three high-impact use cases to ‘fail fast’ so you can accelerate and leverage your learnings and execute effectively.
  • TQ Tezos leverages blockchain technology to create new tools on Tezos blockchain, working with global partners to launch organizations and software designed for public use.
  • But most of the features like automation, enhanced accuracy, effective data handling, security, etc., that this technology entails will positively affect the accounting profession.

For many banks, ensuring adoption of AI technologies across the enterprise is no longer a choice, but a strategic imperative. Envisioning and building the bank’s capabilities holistically across the four layers will be critical to success. Incumbent banks face two sets of objectives, which on first glance appear to be at odds.

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Machine learning enables computers to identify patterns in data, providing decision-makers with valuable insights, and helping organizations get more precise reports. For most firms, that means overhauling internal systems and processes for managing data. But experts are also concerned about the risks of AI, including its ability to enable financial crime. Alvarez & Marsal’s Hayer highlights concerns that fraudsters will implement generative AI to make their attempts to steal data and money more effective — for example, by better impersonating a senior colleague in an email. Its platform finds new access points for consumer credit products like home equity lines of credit, home improvement loans and even home buy-lease offerings for retirement.


This year’s results reveal the trends, challenges, and opportunities that define the state of AI in financial services in 2023. Equally important is the design of an execution approach that is tailored to the organization. To ensure sustainability of change, we recommend a two-track approach that balances short-term projects that deliver business value every quarter with an iterative build of long-term institutional capabilities. Furthermore, depending on their market position, size, and aspirations, banks need not build all capabilities themselves. They might elect to keep differentiating core capabilities in-house and acquire non-differentiating capabilities from technology vendors and partners, including AI specialists. The AI-first bank of the future will need a new operating model for the organization, so it can achieve the requisite agility and speed and unleash value across the other layers.

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Additionally, banks should also focus on implementing robust data governance and security protocols to ensure compliance and protect against fraud. NLP and chatbots are becoming more prevalent in the financial services industry as a way to improve customer service and automate repetitive tasks. For example, a chatbot can be used to provide account information, answer questions and even process transactions. According to some reports, it is estimated that chatbots can save banks up to 30% on customer service costs. Banks’ traditional operating models further impede their efforts to meet the need for continuous innovation. Most traditional banks are organized around distinct business lines, with centralized technology and analytics teams structured as cost centers.

We found that companies could be divided into three clusters based on the number of full AI implementations and the financial return achieved from them (figure 1). Each of these clusters accounting advisory represents respondents at different phases of their current AI journey. Industry leaders SAP SE, Amdocs and Getty Images are among the pioneers building custom models using the service.

For instance, they are already capable of making suggestions on possible changes to the portfolio, but they can also analyze various websites with recommendations on insurance services and help you choose a plan that meets your objectives. There are many universal chatbot solutions that can be used by companies from different niches, but companies like Kasisto are already developing industry-specific software intended for banks and other financial organizations. Such software will help customers make the necessary calculations and evaluate their budgets quickly.

Senior Research Analyst Deloitte Services India

Such solutions are especially effective when it comes to fighting credit card fraud. This type of fraud has become more and more common during the last few years because of the growing popularity of online transactions and eCommerce. © 2023 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. Generative AI is expected to have a transformational impact on business and is rated by US executives KPMG surveyed as the top emerging technology that will impact their business in the next year and a half.

If you were registered to the previous version of our Knowledge Portal, you will need to re-register to access our content. Further details about how we collect and use your personal data on the Knowledge Portal, including information on your rights, are set out in our Global Privacy Notice and Cookie Notice. “It’s all about saving minutes which leads to hours,” says Guðmundur Kristjánsson, founder and chief executive of Icelandic fintech Lucinity, which uses AI to support bank staff trying to detect money laundering and other illicit behaviour. Simply sign up to the Artificial intelligence myFT Digest — delivered directly to your inbox. Dream Forward built a specialized AI chatbot designed to help people navigate saving for retirement and other long-term financial goals.






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